Art of Santa Cruz, a sister store to Scotts Valley Artisans, officially opened the first week in May and is already proving to be quite successful. Art of Santa Cruz is ideally located between the food court and Target and features over 100 local artists from Santa Cruz County. Art of Santa Cruz is part of the vision of Regional Artists Associaiton, to make Santa Cruz County a destination for art tourism and " "Branding" Santa Cruz County as an internationally recognized art destination.". Santa Cruz County has the fifth largest population of artists per capita in the United States, according to a survey published in Atlantic Magazine in November, 2011 (numbers 1-4 on this list are Santa Fe, NM, San Francisco, New York City, and Los Angeles).
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